About VIVAVIVA

Wellness That Feels Alive

Modern life asks a lot from us.

Long workdays. Irregular meals. Changing routines. Pollution. Stress. Travel. Screens. Responsibilities.

Taking care of ourselves often becomes one more task on an already crowded list.

At VIVAVIVA, we believe wellness should not feel like another burden.

It should be simple to understand, easy to use and enjoyable enough to become part of everyday life.

That is why we create thoughtful health and wellness products in modern, convenient formats—from refreshing effervescent tablets and delicious gummies to Ayurvedic juices, nutritional chewables and daily wellness rituals.

Products made not just to sit on a shelf, but to fit naturally into real life.

Because the best wellness routine is the one you can actually follow.

Why We Created VIVAVIVA

The wellness world is full of choices.

Yet finding the right product can still feel confusing.

Complicated ingredient lists. Unclear benefits. Difficult routines. Unpleasant formats. Loud promises. Products that look good online but are hard to continue using every day.

We wanted to build something better.

VIVAVIVA was created to bring greater clarity, convenience and thoughtfulness to everyday wellness.

We combine healthcare experience, purposeful ingredients, modern product design and consumer-friendly formats to make taking care of yourself feel simpler.

No unnecessary complexity.

No intimidating routines.

Just thoughtfully created products designed to support better everyday habits.

Small Rituals. Meaningful Change.

We do not believe wellness always begins with a dramatic transformation.

Sometimes, it begins with one small ritual.

A glass of Ayurvedic juice before breakfast.

A refreshing tablet dissolved in water.

A chewable before enjoying your favourite dairy foods.

A nutritional gummy kept beside your morning coffee.

A daily sachet that becomes part of your routine.

These moments may feel small, but repeated consistently, they can become meaningful.

VIVAVIVA is designed around those moments.

Simple rituals that help make wellness easier to live with every day.

What Does VIVAVIVA Mean?

Wellness that feels alive.

Our Name, Our Blessing
Some words are blessings in disguise.
VIVA — may you live.
VIVAVIVA — may you live fully, twice over.
Like a grandmother’s hand resting gently on your head. Like a prayer said with a smile, not a worry. In our part of the world, we have always known this — jeete raho, keep living, is the oldest blessing there is. Never “may you not fall sick.” Always “may you live long, live well, live more.”
That is the spirit we bottle.
VIVAVIVA is wellness as the old world understood it — not medicine for the sick, but a blessing for the living. Not fear of what might go wrong, but faith in everything going right.
Every formula we create carries that blessing, made modern. Science in the formula. Blessing in the intent.
VIVAVIVA.
May you live. And then, may you live some more

What We Create

VIVAVIVA is building a new-generation portfolio across nutrition, preventive wellness, Ayurveda and specialised everyday health needs.

VIVAVIVA Nutrition

Modern nutrition created for modern routines.

Our nutrition range includes convenient formats such as effervescent tablets, gummies, chewables and daily wellness systems.

Each product is developed around a clear consumer need and designed to be easy to understand and simple to use.

Our growing portfolio supports areas such as:

• Everyday energy and vitality

• Iron and nutritional wellness

• Respiratory and environmental wellness

• Digestive comfort

• Dairy digestion

• Daily vitamin and mineral support

• Gut wellness

• Healthy ageing and longevity

Because good nutrition should not feel difficult to follow.

Our Approach to Wellness

Products with a Purpose

Every product should solve a genuine consumer need.

We do not create products simply because an ingredient or category is trending.

Our formulations begin with a clear purpose—whether that is supporting energy, digestion, women’s wellness, respiratory wellbeing, daily nutrition or a more consistent Ayurvedic routine.

Formats Made for Real Life

A product may contain excellent ingredients, but it only creates value when people use it consistently.

That is why format matters.

We create products that are convenient, approachable and enjoyable to consume, including:

• Effervescent tablets that turn daily nutrition into a refreshing drink

• Gummies that make wellness more enjoyable

• Chewables that are easy to carry and consume

• Ayurvedic juices with clear measuring instructions

• Daily sachets and structured AM-PM routines

Every detail is considered to help make consistency easier.

Ingredients You Can Understand

Consumers deserve clarity.

We aim to clearly explain what a product contains, what it is designed to support and how it should be used.

We avoid making wellness feel more complicated than it needs to be.

Our goal is to help people make informed choices with confidence.

Quality at Every Step

Quality is not one final check.

It begins with the product idea and continues through ingredient selection, formulation development, manufacturing, testing, packaging and consumer experience.

We work with experienced manufacturing and formulation partners and focus on products developed in line with applicable quality and regulatory requirements.

From the formulation inside to the packaging outside, every element should reflect care.

Designed Around You

A wellness product is more than its ingredient list.

It is also the flavour.

The texture.

The packaging.

The instructions.

The ease of carrying it.

The experience of using it every day.

We look at the entire consumer journey—from first discovery to repeat use—and design products around real routines, not idealised ones.

Meet Our Founder

Aryan Goyal

Founder, VIVAVIVA

VIVAVIVA was founded by Aryan Goyal, a healthcare entrepreneur with more than two decades of experience across pharmaceuticals, consumer healthcare, medical devices, wellness, e-commerce and brand building.

A Chemical Engineering graduate from Purdue University, Aryan began his professional journey at Nectar Lifesciences Limited, where he gained experience within a research-driven and export-oriented pharmaceutical organisation.

Working within the pharmaceutical industry gave him early exposure to manufacturing, formulations, global markets, quality systems and the responsibility required to build healthcare products at scale.

He later founded Nureca Limited, a digital-first healthcare and wellness company focused on making health monitoring and home healthcare more accessible to consumers.

Under his leadership, Nureca built and scaled Dr Trust, one of India’s recognised home healthcare and wellness brands.

Dr Trust became known for products across health monitoring, medical devices, respiratory care, pain management, wellness and connected home healthcare.

Through a strong digital-first approach, consumer-focused product development and widespread e-commerce distribution, Nureca and Dr Trust helped bring healthcare products closer to Indian households.

Nureca entered the Indian public markets through its IPO in 2021, marking an important milestone in Aryan’s entrepreneurial journey.

He was also recognised among Business Today’s 40 Under 40 leaders in healthcare, acknowledging his contribution to healthcare entrepreneurship and consumer wellness in India.

With VIVAVIVA, Aryan is bringing together his experience across pharmaceutical manufacturing, regulated healthcare, medical devices, digital commerce and brand creation.

The vision is to build a modern wellness company that combines the responsibility of healthcare with the empathy, simplicity and creativity of a consumer brand.

A Note from Aryan

Healthcare has been part of my life and professional journey for more than two decades.

During this time, I have seen how significantly the relationship between people and their health has changed.

Consumers are more informed, more proactive and more willing to take responsibility for their wellbeing than ever before.

But I have also seen how difficult wellness can become.

People are surrounded by complicated products, confusing claims and routines that are often unrealistic to maintain.

VIVAVIVA was created to make that experience better.

Our aim is to build credible, thoughtfully designed products that people can understand, enjoy and use consistently.

I believe the future of wellness lies in combining the rigour of healthcare with the simplicity and convenience expected from a modern consumer brand.

Whether we are creating an Ayurvedic juice, an effervescent tablet, a gummy, a chewable or an entirely new product format, it must meet one simple standard:

Would someone genuinely want to make this part of their everyday life?

That question guides everything we build.

Aryan Goyal
Founder, VIVAVIVA

Built on Healthcare Experience

VIVAVIVA is a modern company, but the experience behind it has been built over decades.

Our foundation includes experience across:

• Pharmaceutical manufacturing

• Formulations and product development

• Consumer healthcare

• Home healthcare and medical devices

• Digital-first brand building

• E-commerce and modern retail

• Quality-focused operating environments

• Packaging and product design

• Consumer education and communication

• Public-market governance

This allows us to approach every product with two equally important perspectives.

The first is healthcare responsibility.

The second is consumer empathy.

A product must be responsibly developed.

But it must also be understandable, approachable and enjoyable enough for people to use.

What We Believe

Wellness Should Be Simple

Health can be complex.

A wellness routine should not have to be.

We aim to remove unnecessary friction and make every product easy to understand and easy to use.

Trust Is Earned

Trust is not created through loud advertising.

It is built through thoughtful products, clear information, responsible communication and consistent consumer experience.

We want to earn that trust one product at a time.

Consistency Matters More Than Perfection

People do not need another impossible routine.

They need realistic habits that fit into their lives.

We design products to support consistency—not perfection.

Innovation Must Be Useful

A new ingredient or product format only matters when it creates real value.

Innovation should improve taste, convenience, understanding, efficacy, portability or the overall consumer experience.

Otherwise, it is simply novelty.

Good Design Builds Better Habits

Packaging and design are not only about looking attractive.

Good design can make a product easier to understand, easier to remember and easier to use correctly.

We believe thoughtful design can help turn wellness into a habit.

Wellness Should Feel Positive

Taking care of yourself should not always come from fear, restriction or guilt.

It can come from optimism.

From wanting more energy.

More confidence.

More balance.

More good days.

That is the emotional space VIVAVIVA wants to occupy.

Made for Modern Indian Life

India is changing.

The way we work, eat, travel, exercise and manage our health is changing with it.

Urban lifestyles, environmental exposure, inconsistent meals, changing food habits, long working hours and growing health awareness have created new consumer needs.

At the same time, India remains deeply connected to traditional wellness knowledge and family-led health habits.

VIVAVIVA sits at the intersection of these two worlds.

We bring together modern nutrition and traditional wellness.

Contemporary formats and familiar ingredients.

Healthcare experience and consumer-friendly design.

Products developed in India, for the way people live today.

Our Mission

To make everyday wellness simpler, more enjoyable and easier to continue.

We want to help people build better routines through thoughtfully formulated products, clear communication and convenient formats.

Not through fear.

Not through complexity.

Through small, positive choices that are easier to repeat.

Our Vision

Our vision is to build VIVAVIVA into one of India’s most trusted and innovative consumer wellness companies.

A company known not only for the products it creates, but for the habits it helps people build.

We aspire to create brands that begin in India and earn the trust of consumers around the world.

Brands built with quality.

Built with clarity.

Built for the long term.

Where We Are Going

VIVAVIVA is at the beginning of its journey.

We are continuously exploring new wellness needs, ingredients, technologies and delivery formats.

Our future portfolio will continue to grow across nutrition, Ayurveda, preventive wellness, women’s wellness, digestive care, healthy ageing and other areas relevant to modern lifestyles.

But as we grow, our principles will remain unchanged:

Understand the consumer.

Solve a real need.

Create thoughtfully.

Communicate clearly.

Make wellness easier.

Build trust for the long term.

Better Products. Better Rituals. Better Days.

Wellness is rarely one big decision.

It is the sum of small choices made repeatedly.

A glass in the morning.

A tablet in water.

A gummy after breakfast.

A ritual that slowly becomes part of your day.

VIVAVIVA exists to make those choices simpler, more enjoyable and easier to continue.

VIVAVIVA

Wellness That Feels Alive.